DIELINE Awards are judged by a highly esteemed international panel of structural packaging, design, branding, and consumer product experts.

Entries are awarded based on creativity, marketability, innovation, execution, and on-pack branding. Entries to the Visual Brand Identity Systems category are awarded based on memorability, marketability, adaptability, meaningfulness, and brand story.

2024 JURY

JURY CHAIRS

Madison Utendahl

CEO & Founder, Utendahl Creative

Fred Hart

Creative Director & Partner, Interact

Rapha Abreu

Vice President, Global Design, The Coca-Cola Company

BRIAN COLLINS

Chief Creative Officer/Co-Founder, COLLINS

  • Brian Collins is a designer and co-founder of COLLINS, a business transformation consultancy based in San Francisco and New York City. The company started with two laptops, four desks and an idea: "Design is not what we make. Design is what we make possible."

    Since then, the company has won Agency of the Year honors over the last 5 years from AdAge (2019, 2020, 2021, 2023) and D&AD (2021). Most recently, they won Business Transformation Agency of the Year from Ad Age.

    Before launching COLLINS with co-founder Leland Maschmeyer in 2008, Brian led the design and brand innovation division at Ogilvy Worldwide for over a decade.

    He is a Distinguished Alumnus of The Massachusetts College of Art & Design. He was the first graphic designer invited to speak at The World Economic Forum in Davos, Switzerland. He is a n officer and board member of The One Club for Creativity and has been awarded an Honorary Doctorate from The Art Center College of Design and granted the Shannon Luminary Award from Nokia/Bell Labs in honor of Claude Shannon, the founder of information theory and communication and networked systems. He was recently elected into Alliance Graphique Internationale (AGI), the organization of world's leading designers.

Sian Sutherland

Co-Founder, PlasticFree

  • Sian Sutherland is Co-funder of A Plastic Planet, one of the most recognised and respected organizations tackling the plastic crisis. Igniting social change, creating brands, campaigns and businesses with soul is Sian’s passion. Multi-award winner, including Female Marketer of the Year, CEW Achiever Award, Entrepreneur of the Year and British Inventor of the Year; Sian is a serial entrepreneur with a varied background in advertising, skincare, Michelin Star restaurants, film production and brand creation design agencies. In 2017, Sian co-founded A Plastic Planet, using a pro-business, pro-solutions and pro-science approach to build a different kind of organisation., helping the world turn off the plastic tap. In 2023, A Plastic Planet launched PlasticFree, the global innovation platform empowering creatives to rethink plastic free designs and systems. Sian has also been involved in the UN Global Plastics Treaty, bringing the Plastic Health Council of scientists to the negotiators to ensure human health impact is fully considered by all member states.

 

FOOD

Adam Walko

Creative Director, Safari Sundays

  • Adam is Creative Director of the NYC Design Agency, Safari Sundays: A collective committed to creating the perfect taste, touch, sound, and story for brands in the food and beverage space.

Carl Larsson

Executive Creative Director & Partner, Everland

  • With over 17 years of experience in design and conceptual communication, Carl stands as a seasoned professional in the industry. Currently serving as a partner at Everland for the past five years, he specializes in creative services and thrives in international client collaboration.

    Within his role at Everland, Carl is dedicated to ensuring the seamless integration of creative excellence and a strategic foundation. His collaborative approach involves working closely with both the strategy and creative teams, translating strategic goals into compelling solutions that elevate brands.

    Embodying the qualities of a curious creative, Carl leverages creative tools such as asset audits, design sprints, workshopping to breathe life into innovative concepts. His commitment extends to prioritizing continuous team development, fostering a 'work in progress' mindset that contributes to ongoing improvements at Everland.

Jens Nilsson

Art Director & Designer, Freelance

  • I'm a Swedish, Stockholm-based Creative/Art Director and Designer gentleman, specializing in contemporary visual identities and eye-catching packaging design. I help brands (and other design agencies) all over our globe with forward-thinking, yet approachable, identity systems and design solutions for both digital and physical outcomes. In short: I want my work to feel like a perfect pop song — Direct, catchy & easy to remember.


Cyrus Blais

Creative Director, Jones Knowles Ritchie

  • Cyrus Blais is an award-winning Creative director at JKR New York. He has worked for a variety of global brands including ABI, PepsiCo, KraftHeinz, Mars and Target. His work has been recognized by The Dieline, The Type Directors Club, The Clio Awards, The One Show and ADC.

Guillaume Lavallée

Lead Designer, Wedge

  • Guillaume is a graphic designer based in Montréal that works internationally.

    His main practices are brand identities that emphasize human interactions, are typography

    driven and always prioritize impact and simplicity. Guillaume is currently a Senior Designer at Jones Knowles Ritchie.

    Healso worked for established agencies such as Wedge, Baillat Studio, and Lg2.

    Prior to working in agency, he was co-founder of award-winning studio Demande Spéciale.

Andrea Mastroluca

Associate Creative Director, Auge Design

  • Andrea Mastroluca is a designer with 10 years of experience within the design industry.

    Currently living between Rome and Florence, is Associate Creative Director at Auge Design, Italian design studio focused on Packaging and Brand Design.

    In the last 5 years in Auge he had the chance to work with clients like Barilla, Chobani, Bahlsen, Giovanni Rana, Sammontana, Casa Marrazzo and many others.

    Some of these projects have led him to win significant national and international design awards like ADCI, Dieline, Diamond Pentawards and contributed to Auge winning major awards in the last 2 years such as Dieline Studio of the Year in 2022 and Pentawards Design Agency of the Year in 2023.

Anna Stanford

Marketing Director, Vault49

  • Surrounding herself with an almost exclusively monochrome color palette, Anna is a design marketing magpie with an eye for packaging that looks just as good on display at home as it does on shelf.

    With over 15 years' creative industry experience, Anna spent six years in a global role at Design Bridge before joining brand experience & packaging design agency Vault49 in 2021. Working with everyone across Vault49’s London and New York studios, Anna is responsible for elevating and celebrating the agency’s work, people, expertise, and next-level creativity.

    Outside of the day-to-day, Anna is involved in Vault49’s creative & cultural exchange program, which creates opportunities for young people from marginalized backgrounds in collaboration with partners including Ravensbourne University and The Obama Foundation.

    So, in summary: Anna loves beautifully crafted design that instantly draws you in with a good story, and really doesn’t love writing her bio (but she’ll happily write yours, if you ask nicely).


BEVERAGE

Ade Chong

Creative Director & Founder, Studio Chong

  • Creative Director at Studio Chong. Ade works the boldest consumer brands that are up on the rise. She has grown agencies, built brands, turned businesses around and bagged a heap of awards on the way — including being named 'Future Leader' by Campaign.

Ryan Rhodes

Co-Founder, LAND

  • Land’s mission is to braid artistry into the world of design and interject the human hand and heart into all

    that we do. Approaching all as curious students of life; and through the kaleidoscopic lens of our interests

    and experience in fine art, gardening, archetypal symbolism, carpentry, metal work, textile design,

    philosophy, sign-painting, etc. Land is interested in the tactile, real and sculptural–always aiming to imbue

    all that we do with optimism, humanity and with reverence for the living, natural world. Land is interested

    in experimentation within the confines of craft and traditional ways of creating–we aim to bring a unified

    and human/nature centered vision to the future of art, design, brands, storytelling, community and public

Natalie Alexander

Co-Founder, Butterfly Cannon

  • Natalie has had a career spanning 20 plus years on both client and agency side, across a range of design disciplines; from luxury branding & packaging, through to print, experiential, POS and innovation.

    A total ball of energy and enthusiasm, Natalie has an incredible passion for the world of design. With a natural flair and instinct for design and market trends she expertly guides her clients to generate culturally relevant creative.

    She is renowned for driving wonderful creative ideas that are beautifully crafted, always overseen by her watchful and (sometimes annoyingly) exceptional eye for detail. The list of global brands that Natalie has worked with include Glenmorangie, Coty, Absolut, Moët & Chandon and Patron.

    Co-founding Butterfly Cannon in 2010 she has driven its focus on aspirational brands and championing the ‘power of beauty’ in design. Design award wins include Pentawards, FAB, Dieline, Harpers (Wine & Spirit) Design, Design Week, The Drum Awards for Design, Luxury Packaging, D&AD pencils and DBA: Design Effectiveness Awards.

    Natalie has been a judge at the Formes De Luxe Awards, International Spirits Challenge and the Dieline Awards.

Jonas Andersson

CEO, Brand Union Stockholm

  • Jonas is the CEO of Brand Union, one of the most successful design agencies in the industry. With a focus on finding and nurturing high-value talent, Jonas works to create superior value for clients such as Absolut Vodka, McLaren, 3 and Scania.

    In addition to his work with clients, Jonas is passionate about advancing the role of design in the value creation chain. He believes that design can play a critical role in driving sustainability, innovation, and shaping the new media landscape. By spearheading these efforts, Jonas is on his way to position Brand Union as a leader in the industry.

    Under Jonas' leadership, Brand Union has become known for its innovative and effective brand design that create extra ordinary value for its client.

Veronica Fuerte

Founder & Creative Directress, Hey

  • Verònica is a designer, illustrator, international speaker and creative director from Barcelona.

    After graduating from Elisava and Eina, she gained experience in several design studios. In 2007 she founded Hey, which has grown steadily since achieving worldwide recognition. Verònica believes in a multidisciplinary and broad approach to design; she enjoys limitless creativity, bold language, and a forward-thinking perspective on what they do and how they create.

Oceania Eagan

Founder & Creative Director, BLINDTIGER Design

  • After more than 15 years in the industry, Oce has just about seen it all―ups and downs, openings and closings, trends and shifts. She’s rebranded 30-year-old breweries, helped launch successful startups and created marketing plans for everyone in between. For every bizarre request or seemingly strange question a brewery has, she’s answered it before.

    Prior to founding Blindtiger, Oce built and led Taphandles’ design operations for over 10 years, during which the company transformed tap handles from functional objects to the top on-premise marketing tool for breweries. Opening Blindtiger was the natural next step to further meet the full scope of breweries’ packaging, sales and marketing needs. Oce has created award-winning label designs—but she’s also built out taproom interiors, predicted the needs of distributors and has specific insight into beer markets around the country. She’s as well-versed in hop varieties as she is TTB requirements. When Oce is not launching product lines or wrangling her boys, she’s enjoying a pilsner, or two, in the sun.

    Taja is also an active investor in emerging CPG brands, a mentor to other creative founders, creator and host of The Brand Alchemist Podcast, and a contributing writer for both national business and creative publications with a focus on creative leadership. 

Shaun Bowen

Founder & Creative Partner, B&B Studio

  • Shaun Bowen is co-founder and creative partner of B&B studio, an independent London-based branding and packaging agency established in 2009. Over the past fifteen years, Shaun and his team have helped to create, launch and grow some of the most successful consumer packaged brands in the food and beverage space, working closely with brand founders and entrepreneurial leaders to redefine category norms.

    With a strong emphasis on strategy, creativity and effectiveness, B&B strives to deliver better futures for consumers in collaboration with clients such as BEAR, Pip & Nut, Fever-Tree and recent Dieline award winner Mozzo.


HEALTH, BODY, & beauty

DOROTHY OGE

Owner, Oge

  • Dorothy is an award-winning Haitian American Creative Director with a focus on beauty and wellness brands. Dorothy runs a design consultancy and has worked with a variety of brands – Fenty, Elf Cosmetics, Procter & Gamble, Church & Dwight, Keys Soulcare, Well People and Avon. She holds over 10 inventor patents for structural bottle design features and unique closing mechanisms. Dorothy has won numerous FiFi's for fragrance bottle designs while at Victoria's Secret Beauty. She is a strong believer in giving back and has partnered with Ulta Beauty and Essence for their Girls United mentorship program guiding multicultural high school students on developing their own beauty line from initial product development to the finished goods. Dorothy is also a former adjunct professor at the Fashion Institute of Technology teaching packaging design and sustainability to third year students in FIT’s Cosmetic Fragrance Marketing Program.

Jo Tulej

Creative Director, Mother Design

  • Originally from Lancaster, in the north west of England, Jo Tulej is a multi-disciplinary Creative Director at independent design studio, Mother Design in London.

    With a career spanning art direction, branding and brand experience, Jo believes that brands have the power and responsibility to make a positive impact on people’s lives and no surface is too small to make that audience connection.

    At the Dieline awards she’ll be looking out for fresh design cues that feel category-defining; innovative packaging inventions and stunning art direction that aids ethical decision-making.

    Mother Design works with businesses great and small from the likes of the BBC, Marks & Spencer and PizzaExpress to Nursem, Plenish and Nuud, with an ambition to use design to break through the sea of sameness.

Danielle McWaters

Founder & Creative Director, Designsake Studio


HOME, SHOPPING, & OTHER MARKETS

CanDACE SOLOLA

Partner & Creative Director, SO Dsgn

  • Candace Solola is an award-winning brand designer, lettering artist and a Partner & Creative Director at SO Dsgn, a Chicago-based branding and industrial design studio that specializes in elevating brands through meaningful, story-driven design.

    With a previous background as Design Director at Landor & Fitch, Candace has gained extensive experience in brand building that spans across industries. Her passion for brands combined with her entrepreneurial spirit, inspired her to partner with her husband Rotimi Solola, to build SO Dsgn into a dynamic design consulting practice. In her role at SO Dsgn, Candace is committed to creating visually captivating brands, telling meaningful stories, sharing new perspectives and contributing to the Chicago design community!


Cannabis

Michael Hester

Principal & Creative Director, Pavement

  • Michael Hester is the Founder & Creative Director of Pavement, an award-winning San Francisco Bay Area based design & branding studio. Pavement is passionate about crafting strategic packaging and brand identities for wine, spirits, food & luxury goods. Notable clients of Pavement include E & J Gallo Winery, Whole Foods Markets, Peet’s Coffee & Tea, Williams-Sonoma, Fetzer Vineyards, Dollar Shave Club and Bloom Farms. Pavement's work has been recognized by Communication Arts, Type Directors Club, Graphis and The Dieline. His background includes packaging, branding, art direction, creative advertising and editorial design.

Duy Nguyen

Co-Founder & Executive Creative Director , M — N Associates

  • Duy — N (Duy Nguyen) is the founding creative director of M — N Associates, a Vietnamese branding & creative design studio. He aims to create profound meaningful design solutions and story-telling concepts tailored for ambitious companies, from commercial to cultural, from startups to corporations. Through brand strategy, identity development, packaging design and environmental art direction, Duy challenges himself to help clients shape their next.

    M — N Associates is a strategic brand consultancy and visionary partner specializing in brand transformations. They excel at creating brands and fostering impactful ideas. They firmly believe in the influential force of significant ideas to clarify vision, unite people, and inspire action.

    Since the establishment in 2014, Duy has collaborated with exceptional minds to overcome their most challenging strategic obstacles. Esteemed leaders from renowned companies such as Giaohangtietkiem, Guta Cafe, PetChoy, IDP, AB Inbev, Amazon, Provence, Ofelia, NTJ and many more, seek our expertise to effectively communicate their company's essence. His distinctive advisory approach enables your brand and culture to work in harmony, ensuring the prosperity of your company.

    Duy's work has received accolades by many leading organizations and international awards such as The One Show, Art Director Club, Dieline Awards, Communication Arts Awards, A’ Design Awards, Graphis, IDA, Indigo Awards, German Design Awards, Behance Gallery, AIGA and has been featured in leading creative publications such as Brand New, Communication Arts, IdN, Identity Designed, Dieline, Counter-Print, Images Publishings, Sandu Publishings, and local news like Vietcetera, Advertising Vietnam, Brands Vietnam and RGB.

 

Davide Baratta

Co-founder & Creative Director, Unlearn Studio

  • Davide Baratta is the Co-Founder and Creative Director of Unlearn Studio, a creative practice focusing on brand, art direction, and digital design.

    Born in Rome, Italy, and now based in London, UK, he has over a decade of experience working with brands such as Netflix, Facebook, Warner Bros, 20th Century Fox, Absolut, Havana Club, and Martell, among others.

    Today, Davide runs Unlearn Studio alongside fellow Co-Founder and Creative Director Giorgia Xia, creating and moving brands with a visually-led approach.

Ben Lewin

Partner, OTHERWAY

  • Ben Lewin is a partner of OTHERWAY, founded in 2013 with a fresh approach to design and advertising. Ben has spent the past 25 years creating, relaunching and investing in some of the world’s most ambitious brands, from start-up to established. Placing design thinking at the heart of brand transformation.

 

John Scheer

Chief Creative Officer, Herman-Scheer

  • Hi, I'm John, Chief Creative Officer at Herman-Scheer, a strategic and creative brand consultancy that knows that businesses that prioritize connection over transaction are the ones that succeed. We’re a consultancy with big heart and daring instincts. A sunny disposition and an assertive gait.

    We are people-people kind of people enamored by how brands connect to people and how people connect to brands.

    My career journey has been about embracing the idea that friction makes fire. I believe in mixing the intuitive & familiar with the audacious & novel, creating a healthy tension that captivates and engages. This friction, this interplay of ideas, is where I believe brands find their true voice and distinctive edge.


Sustainable

RUSSELL GONG

Co-founder, Cabinet Health

  • Russ is the Cofounder & President of Cabinet Health - the Sustainable Healthcare Company. At Cabinet Health, Russ led the development of the world’s first compostable and refillable medicine system that unlocks medical safe, plastic-free alternative for a $1.2T pharmaceutical market. He is a mission-driven innovator who specializes in sustainable product development and impact focused business models. Russ has spent 10 years in social impact businesses, starting his career in state and federal legislatures before transitioning into Deloitte Consulting where he led a global program focused on accelerating sustainable brands. Born in Singapore and raised internationally as the son of a U.S. diplomat, Russ now lives in Connecticut with his wife and young son.

Valerie Hawks

Director of Production & Sustainability, Interact Brands

  • Valerie Hawks is the Director of Sustainability & Production at Interact Brands, a branding and design firm building consumer-obsessed brands. Valerie is passionate about maximizing brands' sustainability missions and innovations, articulating them through messaging and design. Working with suppliers to ensure design integrity is maintained from project inception to completion, and working with clients to discover sustainable opportunities with their packaging materials, Val enjoys rolling her sleeves up and getting to work at multiple stages in a project.

    With over 15 years of production experience, she has a plethora of knowledge guiding clients from bright-eyed startups (Local Weather, IF/THEN & Plunge) to courageous industry vets (Nestlé, Mars,Unilever). What is the fire behind her passion, you ask? Well, if you know Val, her love for the planet doesn't end with her work day. She can regularly be found scaling rock faces, climbing frozen waterfalls, or standing on top of mountains and admiring a mere fraction of the beauty the earth has to offer. She also really, really, really loves cake. And Earth is the only planet that has it.

Sandro KVERNMO

Creative Director, Goods

  • Sandro is a Norwegian graphic designer educated at Hyper Island in Sweden. He has worked in Copenhagen, London, Tokyo and Oslo for studios like Kontrapunkt, Nippon Design Center and Heydays and has led packaging design processes for Shiseido, Carlsberg, Toteme, Sonos, Tekla, Oura and Nothing. In 2019, Sandro was one of the co-founders of Goods, a design studio solely dedicated to design of consumer brands and packaging that balance big impact with low footprint. Sandro has received awards in Dieline Awards, Pentawards, One Show, Norwegian Design Award and more.


VISUAL BRAND IDENTITY SYSTEMS

Jada Britto

Head Of Design North America, Colgate-Palmolive

  • Jadalia is the Head of Design, North America at Colgate-Palmolive. Recognized as one of Fast Company's Most Creative People in Business 2021, Jadalia boasts a distinguished career in executive design leadership across various sectors. With extensive expertise, she has earned accolades for her creative prowess and serves as an award-winning design professional, mentor, speaker, author, and educator. Jadalia is a Adjunct Professor at Georgetown University's Master’s Program teaching Design Leadership, a global co-lead of the RSA Decolonizing Design Coalition, a board member of PPWLN, has served on AIGA Women Lead, and supporter of the Design Management Institute.

Zipeng Zhu

Founder & Creative Director, Dazzle Studio

  • Zipeng Zhu is a Chinese-born artist, designer, art director, illustrator, and animator in New York City who wants to make every day a razzle-dazzle musical. His clients include Apple, Adidas, Adobe, Coca-Cola, Microsoft, Twitter, Netflix, New York Times, The New Yorker, CNN, MTV, and Samsung. He was one of the Art Directors Club Young Guns 13 winners and has been recognized as Print magazine’s New Visual Artist and The One Show Young Ones. His work has been exhibited all over the world including New York, Barcelona, Dubai, Mumbai, Shanghai, Beijing and other major museums and institutions. Now he runs his creative practice Dazzle Studio and gift shop Dazzle Supply to push dazzle to the next level.

Fabio Molinaro

Creative Director, RobilantAssociati

  • Creative Director in Robilant Associati. After graduating in Design of Communication at the Politecnico of Milan, he joined Robilant in 2003, then becoming a company partner. He has developed a strong specialisation in spirits, fine and luxury goods, food and wine, especially involved in international projects with a multidisciplinary approach. He teaches as Guest Professor at SPD Scuola Politecnica del Design and Domus Academy design schools in Milan.


IN-HOUSE

Lauren Koprowski Bodner

Creative Director & Brand Design Strategy, Danone North America

  • Meet Lauren. A brand-obsessed creative, strategist, mother, skier and goldendoodle lover. A true left brain, right brain branding unicorn with a relentless passion for nurturing brands through the power of strategy and design.

    Lauren is the Head of Design and Creative Director for Danone North America leading an internal design team that works across over 20 purpose-driven food and beverage brands. She was most recently Strategy Director for Pearlfisher NY, Senior Director of Design Intelligence at Sterling brands and began her career at CBX as Design Director. Each agency experience, completely unique and completely rewarding. Lauren has a unique perspective working on both the agency side and corporate.

    Lauren has led strategy and design for General Mills, Kimberly-Clark, WW (Weight Watchers), Target, Colgate, McDonalds, Hershey’s, J&J and Heineken to name a few.

Madeleine Voge

Writer & Creative Director, Aura Bora

  • Madeleine is the Cofounder and Creative Director of Aura Bora — heavenly sparkling waters made from herbs, fruits, and flowers.

    Beyond Aura Bora's award-winning brand, she's designed immersive brands across industries: food and beverage, tech, fashion, and brick-and-mortar retail. She’s a “Forbes 30 under 30” awardee and her work is featured in GQ, Rolling Stone, Bon Appétit, Vice, Fortune, AdWeek, Business Insider, Architectural Digest, and Dieline.

    When she’s not toggling between Figma tabs, she’s writing fantasy stories, feeding her neopets, or taking a nap.

    Aside from her professional life as a Creative Director, Jess is also a visual artist, mainly using alcohol inks, resin and encaustic to create abstract universes. Her Instagram, @manifest.jess continues to inspire other artists and help them get over their creative fears also they can pursue their passions.

Carl Gerhards

Senior Director, Design, Global Lay’s

  • Carl Gerhards is the Senior Director of Design for Global Lay’s. In this role he leads the 360 design of the Lay’s brand across packaging, retail, campaigns, experiences, digital, licensing and more. Carl previously served as the Senior Director of Design for Pepsi where he led the brand into its most recent visual identity system. He has also led Mtn Dew, Rockstar Energy and other brands at PepsiCo Beverages North America, where he delivered elevated experiences for Mtn Dew and the NBA and breakthrough flavor innovations like Mtn Dew Major Melon. Carl also led the creation of new visual identity systems for Rockstar, Brisk and Pure Leaf.

    Before joining PepsiCo, Carl spent over a decade honing his skills at the design agencies Sterling Brands, Landor, and Interbrand, where he delivered long-term global design solutions for brands like Hershey’s, Campbell’s, and Gillette.


STUDENT And Concept

JONATHAN SANGSTER

MX Studio

  • Jonathan Sangster (they/them) is a Chicago-based educator, artist, and freelance graphic designer. Sangster has most recently worked at Landor & Fitch but now freelances with firms and agencies mostly in New York and Los Angeles, but occasionally Honolulu and London as well. They specialize in branding and identity, working with clients such as Colgate-Palmolive, Dove, Huggies, SC Johnson, and BET. They've taught at several academic institutions, most notably The School of the Art Institute of Chicago, and their work has been featured in Print Magazine and Forbes.

Stephanie Falaschetti

Designer & Art Director, Freelance

  • Stephanie Falaschetti (she/her) is a Chicago-based freelance art director and designer. Before making the leap to freelance, she spent over 7 years working at various advertising and design agencies in Chicago including FCB, VSA, and Edelman. Throughout her agency experience, she’s designed for brands like Jack Daniel’s, Boeing, Google, Coca-Cola, and more.

    At the end of 2022, Stephanie decided to leave her full-time job to pursue freelancing, something she’s always aspired to do. Today, she happily balances her time between freelance and contract work for different agencies and brands and maintains her personal client base of small brands and local bands and artists.

Anna Kohne

 Creative Director & Founder, Studio Peel

  • Anna is a creative leader specializing in branding, art direction, brand strategy and packaging. Over her 20-year career, she’s driven creative across food (Reese’s, Kit Kat, Levain Bakery, Sobo Foods), beverage (Zico, Vive Organic), personal care (CoverGirl, Head & Shoulders, Function of Beauty), and a whole lot in between.

    Currently, Anna is an independent creative director, building brands alongside a network of creative partners. Most recently, she’s found joy in helping budding brands craft their stories, and is proud to watch these identities continue to thrive (shout out to Sobo Foods, Bear’s Fruit, Gainful, Nimble Beauty).

    Anna is proudly both "big picture" and detail-obsessed—with as much passion for a goosebump-inducing manifesto as for the type kerning on the back of a bottle.

Gerardo Herrera

Associate Chair, Master of Design Brand Design & Strategy (MDes)

Graphic Design, ArtCenter College of Design

Head of Brand Experience, Design Studio Nuovo

  • As the Associate Chair of ArtCenter's first Master of Design in Brand Design and Strategy online program, tailored for working professionals seeking to elevate their careers through advanced strategic expertise, he plays a pivotal role in guiding his department towards the forefront of design education. Gerardo, formerly the Director of Packaging at ArtCenter College of Design, has not only spearheaded the development of the award-winning packaging curriculum but also nurtured a team of dedicated faculty members that he is very proud of. His commitment also extends to teaching and collaborating with Art Center's Educational Partnerships for Corporate Sponsored Projects & DesignStorms®, all of which serve as dynamic platforms for addressing industry challenges and shaping the future. These initiatives engage multi-disciplinary design students and faculty, fostering innovation and envisioning the future.

    Gerardo's unique expertise and experience have driven the creation of numerous compelling and highly successful total brand experience solutions. His combined digital and physical product, packaging, visual communications, user interface, and user experience designs have together resulted in award-winning solutions for mobile communications, augmented reality, and smart and bio-sensing wearables for both consumers and enterprise. Spanning from emerging entry-level to premium and luxury marketplaces, including business-to-business and electronic commerce, Herrera has consistently designed and led global creative teams to produce market-leading results.

    Gerardo honed his distinctive insight, passion, and global experience over two decades while leading the Global Brand Experience team at Nokia and other brands. He is also Head of Brand Experience and Associate at Design Studio Nuovo, with founder Frank Nuovo, former chief of design for Nokia and founder/creator of Vertu. Design Studio Nuovo is an incubator for developing compelling ideas, design solutions, and innovative technology and AI systems for commercially viable products and services with global brands and new ventures.

    Considering all the success in his career, Herrera is most proud of the accomplishments of his students and the award-winning effort and recognition they continue to achieve.

    Melanie teaches at the School of Visual Arts, Masters in Branding program, the first of it’s kind, and has taught studio classes at SVA and Parsons School of Design in graphic design, typography and packaging since 2003 and served for 3 years as the Education Chair with AIGA/NY Board of Directors. Her work, both corporate and through Deerfield, has been featured by The Art Director’s Club, Print, The Dieline, ADC, Communication Arts, Graphis, Cooper Hewitt Design Museum, How Magazine and Graphic Design USA. Melanie was born in Toronto, Canada, is a proud Naturalized American citizen and is a graduate of McGill University, Montreal, Canada, Parsons School of Design, New York.

Sho Rust

Founder, SHO.AI

  • Sho Rust, a Japanese-American entrepreneur and the visionary behind SHO.AI, is redefining the realm of AI in branding. His diverse cultural background from Japan and the US has been instrumental in shaping his innovative approach in the AI industry.

    Leading the charge at SHO.AI, Sho has pioneered the use of AI for developing comprehensive brand guidelines and systems, transcending traditional applications. His platform, unique in its capability to be extensively trained on brand guidelines, offers over 600 features, seamlessly integrating AI into business processes.

    Sho's artistic endeavors have significantly influenced his design philosophy, which focuses on combining aesthetic beauty with practical utility. His expertise, honed through experiences at BCG Digital Ventures and collaborations with major brands like Disney and Google, showcases his skill in blending storytelling with advanced technology.

    Recognized with over 100 national design awards, Sho also enjoys a rich personal life. He engages in competitive Jiu-Jitsu, artistic pursuits, and jazz improvisation, reflecting a well-rounded and dynamic lifestyle. Additionally, Sho shares his passion for creativity by teaching a weekend class for fun at Art Center College of Design, nurturing future creative talents.

    Sho Rust's journey is a narrative of innovation, cultural synthesis, and dedication to impactful design. His vision centers on empowering brands and individuals to articulate their identity with creativity and confidence, leveraging AI's transformative power.

Jolene Delisle

Founder, The Working Assembly

  • Jolene Delisle is the Founder and Creative Director of the branding agency The Working Assembly based in NYC. Her design work has been recognized by Print, D&AD, Dieline, The One Show, and Fast Company. She has been named to the Forbes Next 1000 entrepreneur list and Adweek's Creative 100 honoring the most innovative and inspiring individuals. Jolene is passionate about bridging the gap in creativity and tech by investing, advising, and prioritizing founder diversity. In 2022, Jolene became the owner of a 1950's ice cream shop in Stone Ridge, New York, called Cherries.

Kapono Chung

Partner, Combo

  • Kapono Chung is a founding partner and Head of Design at Combo. Prior to starting Combo, Kapono spent over a decade working at notable design studios like BIG at Ogilvy, The Brand Union, AR New York and Mother Design. Under Kapono’s leadership, Combo has successfully created, refined, and transformed some of today’s most innovative brands, including Nike, Away Luggage, Saie Beauty, GAP, Instagram, Chromat, Shopify, H&M, amongst others - work defined by Combo’s diverse team and collaborative approach to creative challenges.


LIMITED EDITIONS

Bridget Shilling

Lead Art Director, Starbucks Creative Studio

  • Bridget Shilling is a Lead Designer in the Starbucks Global Creative Studio. Bridget was the designer behind the 2023 Starbucks Holiday Cups, several recent whole bean coffee packaging designs, a handful of merchandise collections, gift cards, seasonal menus, in-store art installations, and more. Before her current role, she spent two years in Shanghai developing design solutions for the Starbucks China Marketing team. Bridget has a background in illustration, visual design, and merchandise development.

Emily Schildt

Founder & CEO, Pop Up Grocer

  • Emily Schildt is the Founder & CEO of Pop Up Grocer, a four-time entrepreneur, and an award-winning brand marketer. With more than a decade of experience in the CPG space, Schildt has built a career in bringing better-made products to market — and has developed a keen eye for making them stand out on shelf.

    In today’s crowded market, she has created her own lane, specializing in dynamic storytelling through content and live experiences. Her inherent drive has positioned Pop Up Grocer, now four years old, to go from a simple idea to a multimillion-dollar company in just two years—with Schildt as its sole founder, leader, and operator.

    Schildt has also accelerated the growth of countless other category-defining CPG brands, creating ripple effect change in the industry. Her work and company have been featured in The New York Times, Fast Company, Time, Forbes, Fortune, Inc., Eater, Financial Times, and Bon Appetit.

Jess Kirkman

Sr. Director of Global Brand Creative, Mattel

  • Jess Kirkman is an award winning creative, originally from the East Coast, who has worked for top names across the branding, publishing and advertising industries before moving across the country to lead the in-house creative team at Taco Bell before landing as the Global Director of Brand Creative at Mattel. She has worked on both the agency and brand side and uses those experiences and learnings to cultivate creative environments where people are insanely inspired, can be their authentic selves and bring their wildest ideas to the table.

    Beyond her professional life, Jess is also a visual artist who primarily works with alcohol inks, resin and encaustic wax. She creates feel-good art in her home studio, and her instagram, @manifest.jess, continues to inspire other artists and help them overcome their creative fears and pursue their passions.


PRIVATE LABEL

Matteo Bologna

President, Mucca Design

  • Matteo is the founder and creative director of the branding studio Mucca, a singular personality and industry leader whose multidisciplinary background has helped him build one of the most respected companies in design. Through his focused but fun-loving approach, he has earned strong client partnerships across countless industries, including Sephora, Barnes & Noble, Target, WeWork, Whole Foods, the legendary Balthazar Restarant, and many others. He is an associate faculty at the School of Visual Arts and Kean University, a former board member of AIGA NY, and president emeritus of the Type Directors Club.

Jessie McGuire

Managing Partner, ThoughtMatter

  • Jessie is the Managing Partner at brand design studio ThoughtMatter, leading a diverse team to create daring designs and identities for global brands, local communities, art museums and foundations, institutions and non-profits. She has spent over a decade transforming billion-dollar brands including Kimberly-Clark, P&G and Colgate-Palmolive into social icons on both the client and agency side. A mother of two, Jessie is dedicated to supporting organizations that amplify the voices of young people, especially young women. As a Salvadoran-American, she is committed to using her position as an industry leader to help underrepresented designers feel like they belong.

Hamish Campbell

VP & Executive Creative Director, Pearlfisher

  • amish leads Pearlfisher’s award-winning studio in New York City – setting the creative standard and ensuring high-level conceptual thinking and strong design craftsmanship across the team. Since joining Pearlfisher 10+ years ago, he has had the opportunity to partner with some of the world’s most iconic brands and challengers like Cinnamon Toast Crunch, Colgate, Coppertone, Gregory’s Coffee, McDonald’s, Patrón, Seedlip, Tecate Alta, and Wild Turkey, to name a few.

    This experience – working with diverse international clients across a variety of industries – has given him a unique perspective on all things branding, packaging and retail design as well as company culture.

    Before joining Pearlfisher, Hamish worked at some of London’s leading design consultancies, partnering with brands such as Bacardi, Johnnie Walker, and Nike. For over a decade, Hamish has proudly called New York City home. Though he still (and always will) love and follow English football and rugby. He has a considerable fondness for typography and he’s a huge sneakerhead. You can usually find him wearing a new pair of Nike kicks while exploring the city or traveling the world.


LUXURY

Brian Roettinger

Creative Director, PERRON-ROETTINGER

  • The work of graphic designer and artist Brian Roettinger is an uncanny union of punk ideology with a conceptually driven mode of modernist design. He frequently employs architectural strategies such as repetition and structure, while subverting the sense of order by manipulating the traditional production process in unexpected or interruptive ways; think pulling the sheet out of the printer before the printing is done. In 2018, Roettinger merged his studio with collaborator Willo Perron, under the moniker Perron–Roettinger.

    As a partner in Perron-Roettinger he has developed the identity and packaging for brands such as Nécessaire, Ghia, SKKN, and Cartier’s traveling exhibition Time Unlimited, celebrating a century of watchmaking.

    He has been nominated for a Grammy Award for Best Recording Package three times for his work with Florence + The Machine, Jay-Z, and No Age.

Kevin Shaw

Owner, Stranger & Stranger

  • Kevin founded Stranger & Stranger in 1994 to specialise in alcoholic beverage packaging. The agency is now one of the leading firms in the field with studios in London, New York and San Francisco and advises everyone from huge corporations like Bacardi and Constellation all the way down to one man startups. Stranger labels up over a billion bottles and cans every year, winning hundreds of awards along the way, and has created brands worth hundreds of millions of dollars

Ben Parker

Founding Partner & Creative Director, Made Thought

  • Ben is a co-founder and a Creative Director of Made Thought. He has worked on projects for the likes of Pinterest, Stella McCartney, Charlotte Tilbury, Paul Smith, A Plastic Planet and MoMA. Known for creating iconic brand identities with a design-led marketing approach, it often forces brands to confront and define their purpose before anything visual even comes to the table.

    He is deeply committed to design as a ‘tool for change’, believing that design, culture, and now ecology, are instrumental to any creatives knowledge base. He believes we are faced with the challenge of ushering in a new age: how can we make people care for the right things? How can we help them understand the new models and systems that we will need to adopt? How can we make things ‘meaningfully desirable’? How can design make the world more just and equitable? His belief is that the clock is ticking on our future, often citing Attenborough’s quote that “Saving out planet is now a communications challenge.” This single quote, for him, is a call to arms for the creative industries and the collective role we can fuflil. In 2012, Ben was invited as a member into the prestigious Alliance Graphique Internationale. He has won many awards, including an iconic ‘Black’ D&AD Pencil, along with being voted as the UK’s Best Creative Studio.


DESIGN FOR GOOD

Maurice Cherry

Founder & Creative Director, Lunch

  • Maurice Cherry is a designer, strategist, podcaster, and is the founder and creative director at multidisciplinary studio Lunch, and is a pioneering digital creator. He is most well-known for Revision Path, an award-winning podcast which is the first podcast to be added to the permanent collection of the Smithsonian's National Museum of African American History and Culture (NMAAHC). 

    Maurice is a Maryland Institute College of Art 2021 William O. Steinmetz designer in residence, the 2018 recipient of the Steven Heller Prize for Cultural Commentary from AIGA, the recipient of Creative Loafing Atlanta’s 2018 Influentials in the fields of business and technology, was named as one of GDUSA’s “People to Watch” in 2018, and was included in the 2018 edition of The Root 100, their annual list of the most influential African-Americans ages 25 to 45. He is also a member of After Arts, a board member at Pollen Midwest, and an executive member of the International Academy of Digital Arts and Sciences.

    Faustyna graduated from New York University with a degree in Media, Culture and Communication. She can typically be found walking around her home borough of Brooklyn with a camera (or a book) in her hand.

Joshua Breidenbach

Co-Founder & Executive Creative Director, Rice

  • Joshua is a founding partner and Executive Creative Director of Rice, a Vietnam-based creative company known for localizing global brands such as Uber, UNICEF, and Uniqlo, while developing Vietnam-grown global brands such as Marou Chocolate. Joshua believes in the power of thoughtful branding and design in creating impact. He loves working with founders and his growing team to realize projects that are both inspiring and effective. Joshua is a proud member of AGI and seeks to expand the group's membership around Southeast Asia. His work has been recognized by D&AD, Red Dot, and featured in Monocle, It’s Nice That, PRINT, and in books from Taschen, Gestalten, Victionary, and Counter-Print. Joshua is responsible for launching Mãi Collection, a range of up-cycled plastic designer furniture. Joshua speaks internationally about inspiration, branding, and sustainability.

Ritesh Gupta

Founder, Useful School

  • Founder at Useful School · Freelance Design Lead · Fractional Head of Talent Development, DEIB, People Operations, Community · formerly atWieden+Kennedy & 2 Shark Tank companies

    Wieden+Kennedy alum & former director at 2 Shark Tank companies, I'm the Founder of Useful School, Design Director for Hyperakt, and volunteer for Where Are The Black Designers? I've helped rebrand one of the world's largest nonprofits, redesign an app to become one of Apple's favorite apps of the year, triple a website's conversions, and launch new business models. Freelance clients include The New York Times and Working Not Working. Email me to partner or how I can help on your next project! ritesh@ritesh-gupta.com, ritesh@usefulschool.com

    ​​Pronouns: he/they

    Pronunciation: I’m Ritesh Gupta (“Ruh-Teesh GOOP-tuh”) 👋🏾


BRAND PARTNERSHIPS & COLLABORATIONS

Alex Ostroff

Founder & Creative Director at Saint Urbain

  • Alex Ostroff is a Montreal-born creative director and founder of Saint-Urbain, a New York / LA-based creative agency focused on brand identity and design.

    Alex started his design career as a side hustle, making logos and menus for restaurant friends (mostly for food). Over time, friends became clients, food became money (occasionally) and in 2017, Saint-Urbain launched as a restaurant-focused branding/design agency, working with notable NYC establishments, including Sweet Chick, Black Seed Bagels and Lucali.

    Today, Alex and his team of writers, designers, and strategists work with passionate founders, small and large across various industries, including CPG, tech, health, film/tv, and food/beverage, recently working with Hilton, Google/YouTube and Heineken Brands.

    Alex’s obsession with brand identity has been recognized by Art Director’s Club, The Dieline and Pentawards, and has been featured in outlets, including: The New York Times, AIGA Eye on Design, Under Consideration, and Eater.

  • Also known as Nubikini, she is an art director, designer, lettering artist and typography lover based in Bogotá, Colombia (with her heart in Venezuela). With 10 years of experience, she enjoys the ability to adapt to any project and generate striking pieces that generate emotions through colors and typography.

    Her approach to design is very focused on solving problems through custom lettering, typography, color and illustration. She believes in experimentation and diversity as a way of getting ahead of other people and brands. Considered one of the TDC 35 Ascenders of 2023, Nubia’s work has been recognized by the Latin American Design Awards, the Type Directors Club, Communication Arts, among others. Her clients include Adobe, Microsoft, Facebook, Chronicle Books, Airbnb, Wacom, Trader Joes, Lenovo, Edding, Johnnie Walker, American Greetings and Adidas.


Paul Drake

Partner & Creative Director, JDO

  • Paul is the founder and creative director of global branding agency JDO. He is a visionary creative who believes in the power of design to create distinction and shape how consumer think and feel. With 25 years of experience in the branding industry, he has a deep understanding of the importance of creating impactful, memorable brands. Paul ’s passion for design and desire to make a difference drives him to push the boundaries of traditional branding and design.


STARTUP BRANDS

Dhiya Choudary

Creative Director, Magic Spoon

  • Dhiya Choudary is the Creative Director of Magic Spoon, a NYC-based childlike cereal for adults. They started their career as an Art Director, and over the last decade have worked on everything from tech to beauty at a variety of different ad agencies.

    With a love for color, conceptual problem-solving and playful (but functional) design, they were drawn to Magic Spoon - where over the last 3 years, they have built a brand that reimagines nostalgia and explores new possibilities with food packaging. More recently, Dhiya has been at the creative helm of Magic Spoon's foray into a new category with the launch of Treats—a reinvention of the beloved, classic crispy treat. Their keen understanding of consumer appeal has made them an integral part of Magic Spoon's success in the competitive market.

Shar Biggers

Creative Director and Founder, Saleah

  • Shar Biggers is the founder and creative director of Saleah, a design studio based in New York. She's a Portfolio Center of Design graduate with an MBA in business management, which is fundamental in her approach to strategy and branding. She uses her knowledge to help shape, accelerate, and uplift brands and their founders to reach their greatest potential.

    In her extensive experience, she has partnered with Fortune 500 brands, led design projects for Amazon Fashion and Amazon Diversity, and helped more than 10 million Americans say "I'm with her" for Hillary Clinton. Now, she wants to live out her true purpose by being the change she wants to see in the branding industry.

Cally Burgett

Co-Founder, Wonderkind

  • Cally Burgett is Co-Founder and Creative Director of Wonderkind, a thriving design and marketing agency based in Austin, Texas focused on Consumer Packaged Goods. Raised in a small Washington State town, she studied Interior Design and Architecture before spending nearly a decade designing wine labels for a winery in her hometown. Harnessing her expertise, Cally co-founded Wonderkind with her best friend Elle Taylor. Together the two have propelled the agency's rapid success through innovative design, savvy business practices, and impeccable customer service. Cally's journey, from her small-town roots to the forefront of the design industry, showcases her entrepreneurial spirit and unwavering commitment to transforming brands.