Beauty & Wellness Packaging Awards 2027
BEAUTY, PERSONAL CARE
& WELLNESS
PACKAGING AWARDS.
The most respected beauty packaging competition in the world. For skincare, hair, color, body, fragrance, supplements, and wellness brands competing for the global packaging design credential that matters.
Built for Beauty Brands
BEAUTY PACKAGING
IS THE PRODUCT.
In beauty, packaging isn't around the product — it is the product. Color, texture, weight, opening, closing, refilling. Every detail telegraphs brand, price, and intent before the consumer ever tries what's inside.
The DIELINE Awards Beauty, Personal Care & Wellness category was expanded for 2027 — from four subcategories to seven — to reflect how the beauty industry is actually segmented today.
What We Recognize
BEAUTY SUBCATEGORIES.
Skincare
Face, body, suncare, serums, masks, treatments, dermatological, and clinical skincare brands.
Hair
Shampoo, conditioner, treatment, color, styling, and scalp care.
Color Cosmetics
Foundation, complexion, lip, eye, brow, nail, and cosmetic brand systems.
Body & Bath
Body wash, lotion, scrub, deodorant, hand care, and bath products.
Fragrance
Eau de parfum, eau de toilette, cologne, body mist, and home fragrance crossover.
Wellness, Supplements & Sexual Health
Supplements, vitamins, hormone support, sleep, sexual wellness, mental wellness, and adaptogenic brands.
Men's Grooming
Men's-specific skincare, hair, body, shave, and grooming brand systems.
DIELINE Awards 2027
JUDGED BY
THE WORLD'S BEST.
A global jury of packaging design experts, brand leaders, creative directors, and CPG innovators. Every entry reviewed by specialists in the relevant category.
Meet the Jury →Why Enter
WHY BEAUTY BRANDS
ENTER.
Specialist Jury
Beauty packaging is judged by beauty industry specialists — designers, creative directors, and brand leaders who work specifically in beauty and wellness.
Investor & Retail Recognition
Beauty is the most-funded CPG category in the world. A DIELINE Award is recognized by beauty investors, retail buyers, and category-specific trade media.
Premium Press Coverage
Beauty winners are eligible for featured editorial on DIELINE.com. Past winners have attracted coverage across beauty trade media and mainstream design press.
Best of Category — Beauty
Top honor for the highest-achieving beauty, personal care, and wellness entry.
FAQ
FREQUENTLY ASKED.
Are skincare and cosmetics brands eligible?
Yes. Skincare and Color Cosmetics each have their own dedicated subcategories under Beauty, Personal Care & Wellness.
Can supplement and wellness brands enter?
Yes — Wellness, Supplements & Sexual Health is a dedicated subcategory.
Are fragrance brands eligible?
Yes — Fragrance has its own dedicated subcategory.
Are men's grooming brands eligible?
Yes — Men's Grooming is a new dedicated subcategory for 2027.
ENTER THE
WORLD'S BEST.
Now open through February 2028. Celebration Flash rates available through May 31 across Professional, Independent Studio, and Concept & Student tiers.