DIELINE Awards 2026 are reviewed by a globally recognized jury of industry leaders, including trailblazers in structural packaging, design, branding, and consumer goods.
These esteemed experts bring decades of insight, creativity, and innovation to the table, ensuring that each submission is judged with precision, care, and a forward-thinking perspective. Join the ranks of visionaries who have shaped the future of packaging.
Entries are awarded based on creativity, marketability, innovation, execution, and on-pack branding. Entries to the Visual Brand Identity Systems category are awarded based on memorability, marketability, adaptability, meaningfulness, and brand story.
JURY CHAIRS
Katie Levy
Founder,
Gander
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Gander is an award-winning creative agency based in New York City. Founded in 2015 by Katie Levy and Mike McVicar, Gander works across industries to transform brilliant ideas into brands that can’t be ignored. They have created numerous iconic brands like Graza, Magic Spoon, Banza, and Gotham Greens, as well as cultural institutions like Celebrate Brooklyn, Pop Up Grocer, and non-profits like Pursuit.org.
Zipeng Zhu
Founder / Creative Director
Dazzle Studio
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Zipeng Zhu is a Chinese-born designer, art director, illustrator, and animator based in New York City, and the Founder and Creative Director of Dazzle Studio.
Veronica Fuerte
Founder & Creative Directress,
Hey Studio
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Verònica Fuerte is a graphic designer based in Barcelona and the Founder and Creative Directress of Hey. Before founding the studio in 2007, she worked across a wide range of design projects, focusing on branding, illustration, and art direction, experiences that would later shape Hey’s distinctive approach and visual language.
From its early years, Hey gained recognition for a bold, highly recognizable style defined by vibrant color palettes, strong contrasts, and a playful yet rigorous use of form. Under Verònica’s creative leadership, the studio has collaborated with both global brands and independent businesses, delivering expressive and carefully crafted solutions across branding, packaging, digital, and editorial platforms. The studio’s work has been widely featured in international design publications and exhibitions, earning Hey a strong reputation within the global design community.
Verònica’s practice is driven by a constant exploration of how graphic design can balance experimentation and clarity, creating visual narratives that feel contemporary while remaining timeless. Alongside her work at Hey, she is a member of AGI (Alliance Graphique Internationale), an Advisory Board Member of Canva, and a Board Member of the Art Directors Club (ADC), actively contributing to conversations around design, leadership, and the future of the discipline.
Sam O’Donahue
Co-Founder/Executive Creative Director
Established
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Sam O’Donahue is the founder and creative director of Established, a New York based design agency specializing in developing new-to-world brands.
Sam has won over 80 international design awards, including The Dieline Awards Editor’s Choice 2025 and 2014, The Pentawards Design Agency of the Year 2025, The Pentawards Best of Show 2025 and 2015, as well as five Clios, five D&AD Awards and Art Directors Club Gold.
Established is the agency behind the creation of some of the world’s best-known beauty brands, including Fenty Beauty, Rare Beauty, Marc Jacobs Beauty, REM by Ariana Grande, OneSize by Patrick Starr, Sarah Creal Beauty, Isima for Shakira, and and many more.
Sam has lectured on the creation of luxury brands at Columbia University Business School, and has served on the design jury of the D&AD Awards, the Pentawards and the Art Directors Club.
Originally from London, Sam received his degree in product design from Central Saint Martins and set up Established in New York City in 2007 with his wife and business partner, Becky Jones.
Sarah Di Domenico
Co-founder, Chief Creative Officer
Wedge
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Sarah Di Domenico is a creative director based in Montreal, and co-founder and Creative Director of the award-winning design and brand agency Wedge.
At Wedge, Sarah brings distinct brand signatures to life to build, evolve, and invent unique brand worlds that endure, inspire, and lead categories. She leads creative work with a strategic point of view that spans across identity, packaging, campaign, and experiences for major clients across a diversity of consumer brands. In 2025 Wedge was named Dieline Studio of the Year for the second consecutive year. The studio is known for works across Vacation, Brami, Cocolab, Canada Dry, Omy Skincare, Matheson Food Company, and more.
Sarah’s work has earned international recognition from D&AD, The Art Directors Club, FastCompany, Monocle, Dezeen, and more.
Prior to Wedge, for over a decade, Sarah worked in global advertising as a writer developing campaigns for brands such as The North Face, Volkswagen, Samsung, Whole Foods, HBO, Google, Cirque du Soleil, and more. She is one of the first Canadians awarded by Cannes for her work in brand content: a long-format documentary about a VW Beetle that went on three world tours.
Today Sarah is based in Montreal with her beautiful family.
FOOD
Jared Britton
Creative Director,
Turner Duckworth
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Jared is a seasoned Creative Director at Turner Duckworth with a passion for visual storytelling and a keen instinct for brand strategy – and his ability to seamlessly merge creativity with brand messaging has earned many accolades within the industry.
Having worked across three continents, Jared is able to apply a global lens to his work. After starting a career with smaller brands in New Zealand, a move to the UK saw him step into creative leadership roles on a number of well-known European and Global packaging redesigns; Cheerios, Shredded Wheat, Old El Paso, and Schweppes, to name a few.
Since joining Turner Duckworth in 2017, Jared has masterminded brand initiatives for Beam Suntory, most notably Maker’s Mark and their broad tequila portfolio; major visual identity & packaging initiatives for Molson Coors, Sprite and Mondelez; as well as expanding his creative & strategic oversight to different brand challenges, such as Verizon.
Emma Follett
Group Chief Creative Officer
Design Bridge and Partners
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Emma Follett is Group Chief Creative Officer at Design Bridge and Partners, helping drive creative growth across the agency’s global studios.
Jena Garlinghouse
Co-Founder, Client Director,
Herefor Studio
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Jena Garlinghouse is Co-Founder and Client Director at Herefor, an award-winning, independent design studio she runs alongside her partners Ryan Hammond and Cory Uehara.
Since 2019, Herefor has collaborated with emerging and established brands across food, beverage, pet, wellness, and beyond to create visual identity and packaging systems that are beautiful, joyful, and shape brands people love.
COMING SOON
Kiser Barnes
Partner & Chief Creative Officer,
Red Antler
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Kiser Barnes is Partner and Chief Creative Officer at Red Antler, leading multidisciplinary brand building across identity, digital, content, and experience design.
BEVERAGE
Lisa Peteet
Co-Founder + Creative Director
Atlas Branding
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Lisa Peteet, along with her husband Dean, co-founded Atlas Branding in the Blue Ridge Mountains of Beer City USA (Asheville, NC). Atlas works closely with food and beverage brands to design packaging that is contextual, illustrative, and gains shelf dominance.
With over 15 years of branding and packaging experience, Lisa has overseen creative direction and design, helping startups scale, existing brands reposition, and guiding the creative team to craft award-winning work recognized by the Dieline Awards, Specialty Coffee Association, LogoLounge, and Craft Beer Marketing's Crushie Awards. She's presented on spirits branding for Print Design Academy, judged the NC Craft Brewers Conference Design Awards, and still brings her personal loupe to press checks (old habits die hard).
Viktoria Hamberger
Creative Partner / Graphic & Interior Design,
Pond Design
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Viktoria is Creative Partner at Stockholm-based packaging specialist agency Pond Design, where she leads international projects across a diverse range of sectors. Previously, she has a history as Design Director in leading agencies across Scandinavia.
With more than two decades of experience, she has collaborated with global brands including US based Lumin Skin Care and Unilever, while her drinks portfolio features standout work for Absolut, Jameson, Swedish Tonic, Oddlygood and Kahlúa.
At Pond Design, Viktoria works closely with creative teams to define, plan and deliver cohesive brand visions, ensuring a strong strategic foundation and a consistent visual and thematic expression across every project.
Her work has earned recognition from The Dieline Awards, Pentawards and The Swedish Design Award (Svenska Designpriset).
Alongside her role at Pond Design, she runs Rosenhof Art Factory, developing pattern collections realised as rugs, textiles, kimonos, furniture and skateboards.
Ferran Ollé Serra
Creative Director,
FAENA Studio
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Ferran Ollé is a graphic designer, creative director and founder of FAENA, a design studio focused on branding and packaging design. Originally from Barcelona and based in Mexico for over 12 years, his work reflects a strong cross-cultural perspective and a deep understanding of visual language.
Ferran’s practice is driven by typography as a core expressive tool, using it to shape meaning, structure narratives, and define brand character—especially within packaging, where clarity and emotion must coexist. His approach blends strategic thinking with a refined editorial sensibility, treating design as a cohesive system rather than a collection of assets, and placing typographic decisions at the center of each project.
Through FAENA, Ferran has led projects for brands across different industries and international markets, collaborating with clients around the world. The studio’s work is recognized for its conceptual strength, attention to detail, and consistent execution, reflecting a design process rooted in clarity, intention, and a deep respect for typography as a powerful vehicle for storytelling in packaging design.
Bailey James
Managing Director,
Thirst
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Bailey is the Managing Director of Thirst North America, leading the agency’s growth across the region since 2023. With a deep background in client services and business development, she’s worked with global heavyweights including PepsiCo, Coca‑Cola, AB InBev, and Unilever - building brand partnerships that blend commercial smarts with creative ambition.
A natural connector and sharp strategic thinker, Bailey brings a rare mix of big-agency discipline and entrepreneurial energy. She’s driven by a belief that brilliant work starts with brilliant relationships and she’s built a reputation for leading teams that deliver both.
At Thirst, Bailey is shaping a studio culture that’s fast-moving, creatively fearless, and trusted by the most ambitious drinks brands in North America.
Erika Barbieri
Co-Founder, Creative Director,
OlssønBarbieri
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Erika Barbieri is the co-founder and creative director of OlssønBarbieri established in Oslo in 2012. With a degree in product and communication design from ISIA in her hometown Florence, Erika specialises in packaging and brand storytelling especially in the food and drinks sector.
Recognising the ecological, historical political and social forces shaping what we eat, her love for food evolved into a passion for the future of food. She believes that with new ways of thinking, new language, and new narratives we can challenge our food industry to build a new future.
Her work has earned several awards including D&AD, Pentawards, The Dieline Awards, European Design Awards, ADC, Dezeen and German Design Awards. Erika has served on several juries, as a guest lecturer, and her work has been published in international books, magazines and blogs.
HEALTH, BODY, & beauty
Michael Nguyen
Design Principal,
Date Of Birth
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Michael is the Design Principal at Date Of Birth (DOB), an independent branding agency based in Melbourne, Australia. With over 10 years experience, he has helped shape consumer brands in Australia and abroad, working with some of the biggest names in retail.
At DOB, Michael specialises in transforming consumer goods into consumer brands, building distinctive brand worlds that live beyond the shelf. He blends strategy and craft to define, elevate and design brands that are unforgettable and instantly recognisable.
From shelf to cart to doorstep, DOB helps brands create emotional connection, stand out in the category, and become more than just a product.
Ashley Jones
Creative Director
Creech
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Creech is an independent creative studio in New York City, creatively led by Ashley Jones and Griffin Creech, partnering with brands from pre-seed to Fortune 50.
AMBER ASAY
CEO / Creative Director,
Nice People
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Amber Asay is the founder and creative director of Nice People, an award-winning design studio known for building thoughtful, human-feeling brands. Amber leads work across identity, packaging and digital experiences for lifestyle and wellness-forward companies. Under her direction, Nice People has been recognized as Dieline Studio of the Year—twice—along with numerous industry honors. She is also the host of Women Designers You Should Know, a podcast exploring the legacies of lesser-known yet influential women in design. Through her work, she continues to champion design as both a strategic tool and a cultural force.
Stuart Harvey Lee
Founder & Creative Director
Prime Studio
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Stuart Harvey Lee is the founder of Prime Studio, a Product + Brand design consultancy based in New York City. He began his career as a Mechanical Engineer in a Sheffield steelworks before discovering a passion for Industrial Design that led him to earn a Master's degree at the Royal College of Art in London.
Stuart moved to New York in 1991, honing his craft at Smart Design and Able Design before launching Prime Studio in 1998. At Prime, he has had the privilege of working with an eclectic range of clients — from global giants like Unilever and Bayer to disruptive startups like Harry's and Welly. His work has earned numerous industry awards and more than 100 patents, but what drives him most is designing products and packaging that make a meaningful difference in people's everyday lives.
When he's not designing, you'll find Stuart either challenging himself on the hills of the Hudson Valley on his bike or doing his best to cultivate something tasty in his vegetable plot.
COMING SOON
HOME, SHOPPING, & OTHER MARKETS
Suzanna Lakatos
Sr. Director, Barbie + Dolls Packaging Design, Mattel, Inc.
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SUZANNA LAKATOS is an award-winning creative director with more than 22 years of experience shaping globally recognized brands and building high-performing creative teams. As Senior Director of Package Design for Mattel’s Dolls IP Portfolio, she leads packaging design for Barbie®—the world’s most iconic doll brand—along with Monster High and other fan-favorite franchises. Known for delivering strong creative vision paired with operational rigor, Suzanna brings a sharp eye for design excellence and a proven ability to lead teams to their best work. Her leadership style blends clarity, momentum, and high standards—driving impactful results with energy, confidence, and just the right amount of punch.
Esther Li
Creative Director,
Beardwood & Co
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Esther Li is a New York based, Boston bred Creative Director, currently leading the creative team at Beardwood&Co. Over the past fifteen years, Esther has been specializing in branding identity design with a range of clients such as Etsy, MLS, Target, AICP, Chobani, Dunkin’, and UNICEF. She previously worked at SYLVAIN, Jones Knowles Ritchie and Collins, has spoken on her work at AIGA NY, served as a jury member for Dieline and Print Awards and been recognized by D&AD, ADC and The One Show amongst others. In her spare time she is either watching basketball or exploring the outdoors with her family.
Diego Barragan
Design Director
The Working Assembly
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Diego Barragan is a Design Director at The Working Assembly, where he leads branding and packaging projects across beauty, lifestyle, and consumer brands. With a focus on strategic clarity and visual impact, Diego brings a thoughtful approach to brand systems, identity, and packaging design that connects deeply with contemporary audiences. His work reflects a balance of craft, storytelling, and cultural relevance.
Tobacco & Cannabis
Andrea Beaulieu
Founder and Creative Director
Studio Linear
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Andrea Beaulieu is the founder and creative director of Studio Linear, an award-winning, female-owned creative agency specializing in branding, package design, and digital media. With over 15 years of experience, she is known for creating bold, strategic designs that resonate across industries.
Her multidisciplinary background in music, new media, horticulture, and botany shapes a distinctive creative approach rooted in storytelling and inspiration from the natural world.
Studio Linear’s clients include Seth Rogen’s Houseplant and brands featured at major retailers like Target. What began as a one-woman studio has grown into a collaborative agency recognized for innovation, inclusivity, and impactful brand-building.
MITCH WIESEN
Designer, Illustrator, Typographer & More,
Mitch Wiesen Studio
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Mitch Wiesen is an artist and a designer and much, much more. Their design practice focuses on crafting unique brands and authentic packaging using bespoke typeface development, custom wordmarks, and hand-crafted illustrations. Over the course other eight year career, which spans three top creative agencies, they have had the pleasure of working on a wide range of project, from branding large universities and small nonprofits, to designing packaging for national mezcal brands and new-to-market aperitifs.
Outside of their freelance practice, they run a small font foundry called Deli Fresh Type Co., they mold young minds as an adjunct professor at the Tyler School of Art & Architecture, and they pursue various other creative interests as a tattooer, painter, printmaker and photographer.
Above all else, they value learning, creating, and collaborating with other people, brands, and organizations who are equally passionate about making great work for a greater world.
MICHAEL HESTER
Founder, Creative Director
Pavement
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With more than 25 years of experience in design and creative leadership, Mike founded Pavement in 2014 with a vision to create timeless, enduring brands and packaging that transcend trends and categories. The studio’s work is grounded in strategy and defined by elevated craft—where thoughtful concepting, refined typography, and meticulous execution come together to create lasting impact. His multidisciplinary background spans branding, packaging, art direction, advertising, and editorial design, bringing both strategic rigor and aesthetic precision to every engagement.
Over the course of his career, Mike has partnered with nationally recognized brands including Williams-Sonoma, The Gap, Banana Republic, The Wall Street Journal, Gallo, Sony, Motorola, Target, and Whole Foods, working across major creative markets from Los Angeles and New York City to San Francisco. His work has received numerous industry accolades and recognition, reflecting a consistent commitment to excellence in design.
Sustainable Designs
Valerie Hawks
Director of Sustainability + Production,
Interact Brands
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Val is passionate about helping brands maximize their sustainability efforts and then bringing those innovations to life through smart, thoughtful messaging and design. She’s on a mission to dig into emerging trends, materials, and industry shifts to create impactful packaging that brands can stand behind, no matter where they are on their sustainability journey.
With over 15 years of production experience, Val partners closely with suppliers to ensure design integrity from concept to completion, while guiding clients toward meaningful, realistic sustainability opportunities within their packaging materials. Her work spans bright-eyed startups like Grüns, Milton’s, and Egglife, as well as courageous legacy brands including Nestlé, Del Monte, and General Mills.
So what fuels her passion? If you know Val, you know her love for the planet doesn’t clock out at the end of the workday. She can often be found scaling rock faces, climbing frozen waterfalls, or standing atop mountains, taking in just a fraction of the beauty Earth has to offer. She also really, really, really loves cake. And Earth is the only planet that has it.
Léa Berger
Creative Lead,
Morrama
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Léa Berger is the Creative Lead at Morrama, an award-winning London based industrial design consultancy. Léa moved to the UK in 2013 and gained experience working at studios such as LAYER and Map Project Office before joining Morrama 8 years ago, where she helps to build and maintain a sense of design thinking within the team. In the past few years she has worked with a growing number of startups and has helped to bring multiple product and packaging projects to market with a constant strive for innovation and sustainability.
LEO CHAO
Creative Director, Co-Founder,
Zenpack
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Leo Chao is Co-Founder and Creative Director of Zenpack, a global packaging agency
dedicated to design innovation and sustainability. Recognized by Amistar, Clio, Dieline, IDEA, and iF, Zenpack partners with leading brands to transform packaging
into a strategic tool for storytelling, performance, and impact.
With a background spanning industrial design, packaging engineering, and brand strategy,
Leo has collaborated with globally recognized brands including Apple, Cisco, CVS, Fanatics,
Google, HP, Netflix, Nike, Sonos, Target, and Verve Coffee. At Zenpack, he leads projects
from early ideation through engineering and production, ensuring design intent,
manufacturability, and sustainability are fully aligned.
Leo is known for bridging creativity and execution, guiding teams across disciplines and geographies while mentoring designers to think systemically about materials, structure, and user experience. His work often explores how packaging can become more interactive, responsible, and meaningful beyond the moment of unboxing.
Leo holds a Bachelor of Industrial Design from Emily Carr University of Art + Design.
Through his leadership at Zenpack, he continues to push the boundaries of what packaging can achieve for brands and the planet.
VISUAL BRAND IDENTITY SYSTEMS
ALEC TEAR
Designer and Lettering Artist,
Alec Tear
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Alec Tear is an independent British designer and lettering artist with an extensive background in brand identity and packaging design.
Leveraging his network of independent specialists, or collaborating with creative agencies, Alec combines conceptual creative thinking with his unwavering passion for typography, to create bold, original work for brands all over the world.
Chloé Templeman
ECD,
Pearlfisher
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Chloé Templeman is an award-winning Executive Creative Director with a sharp eye for design and a passion for brand transformation. Originally from Scotland, she’s led creative for some of the world’s most iconic names from Fortnum & Mason and Diageo to Unilever, Suntory and Valeo as well as a new wave of challenger brands. After 18 years rising through London’s top agencies (Brand Union, Designbridge, Bigfish) Chloé now leads the team at Pearlfisher, driving growth and cultural impact through design that dares to make a difference.
Her work has been recognised internationally, with awards from D&AD, Pentawards, Design Week, New York Festivals, FAB Awards, and the DBA Design Effectiveness Awards. Beyond her creative achievements, Chloé has a wealth of experience as a judge, speaker, and mentor as well as being a passionate advocate for the next generation of talent dedicated to nurturing young designers, diversifying the industry and supporting women into leadership roles.
IN-HOUSE & LIMITED EDITIONS
Ryan Scott
Creative Director, Packaging Experience,
Sonos
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Ryan Scott is a Creative Director specializing in packaging, brand, and visual experience design. With a background in experience design and visual communication, he leads multidisciplinary teams in developing thoughtful, design-driven systems that connect brand, product, and physical experience. His work focuses on elevating packaging beyond function—treating it as a powerful storytelling medium that communicates craft, sustainability, and brand intent at every touchpoint.
Ryan currently serves as Creative Director of Packaging Experience at Sonos, where he has led the evolution of global packaging design systems, shaping how the brand shows up across consumer and professional product lines. His approach combines strategic clarity with material sensitivity, balancing innovation, manufacturability, and environmental responsibility to create packaging that is both purposeful and enduring.
In addition to his in-house leadership, Ryan collaborates with creative partners and emerging brands, helping translate complex ideas into clear, compelling visual systems. He believes the best design is simple and human—grounded in purpose, crafted with care, and built to endure.
Lauren Koprowski Bodner
Creative Director, Head of Design
Danone
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Meet Lauren. A brand-obsessed creative, strategist, mother, skier and goldendoodle lover. A true left brain, right brain branding unicorn with a relentless passion for nurturing brands through the power of strategy and design.
Lauren is the Head of Design and Creative Director for Danone North America leading an internal design team that works across over 20 purpose-driven food, beverage and medical nutrition brands. She was most recently Strategy Director for Pearlfisher NY, Senior Director of Design Intelligence at Sterling brands and began her career at CBX as Design Director. Each agency experience, completely unique and completely rewarding. Lauren has a unique perspective working on both the agency and in-house side.
Lauren has led strategy and design for General Mills, Kimberly-Clark, Bayer, Weight Watchers, Target, Colgate, McDonalds, Hershey’s, Nestle, J&J and Heineken to name a few.
Richard Bates
Chief Design Officer,
PepsiCo
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Richard Bates is Chief Design Officer at PepsiCo, where he leads global design strategy across the company’s portfolio of iconic food and beverage brands. In his role, Richard oversees brand identity, packaging design, innovation, and visual systems at scale, helping shape how PepsiCo brands show up across markets worldwide. With extensive experience in global brand design and creative leadership, he is known for driving transformative design initiatives that blend cultural relevance, commercial impact, and creative excellence.
Fe Amarante
Design Strategy Director - Family Care Brands,
Kimberly Clark
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Fe is a creative human who leads design for the Family Care brands at Kimberly Clark North America. Prior to that, she founded her creative consultancy Experimenta, led design for Coca Cola North America, Danone North America and Hershey. Fe's approach to creativity is hyper-human, and she would like to remind you in this tiny bio that we're all just winging it, even when we seem like we know what we're doing. :-)
Jess Kirkman
Sr. Director, Brand Creative,
Mattel
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Jess Kirkman is an award-winning Creative Executive with a 20+ year career spanning advertising, branding, design, strategy, and innovation. She’s built and led teams across both agency and in-house environments, with a reputation for creating environments where people are insanely inspired, can be their authentic selves and bring their freakiest (and best) ideas to the table.
Jess currently leads Brand Creative for Mattel, including breakthrough work for their adult and collector audiences. Previously, she held key roles at YUM! Brands, where she helped launch their first in-house agency and delivered award-winning work for Taco Bell, Pizza Hut, and The Habit Burger Grill. Before that, she built and led design teams at several Publicis agencies, creating breakthrough work for clients like Visa, JetBlue, Google, Adobe, AT&T, and Neutrogena.
A lifelong artist, Jess also maintains a daily art practice and teaches workshops that use creative expression as a tool for mindfulness, connection, and self-trust. Her work, specializing in alcohol inks, resin, and encaustic wax, has cultivated a community of over 69K creatives on Instagram (@manifest.jess), where she shares inspiration, advice, and honest encouragement to help others overcome creative fears and pursue their passions.
Emily Cristoforis
Emily Cristoforis,
Sister Mary
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I blend a strategic mindset, global insight and cross-category expertise with creative flair to get to big ideas for brands.
For over 15 years, I've been creating new brands, breathing new life into existing ones, driving growth through innovation, and setting the strategic foundations for breakthrough creative work.
Private Label
Todd Maute
Partner,
CBX
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As a partner at CBX, Todd leads the company’s marketing and growth initiatives, and is the resident expert on all things retail. He works with clients across multiple channels of trade, including grocery, pharmaceutical, mass, pet specialty, consumer electronics, high-end fashion, convenience, office, home improvement, clubs, and auto parts supply. Under his leadership, CBX has developed dozens of comprehensive own-brand portfolios across thousands of SKUs, helped transform retail shopping experiences, and helped develop and omnichannel presence to help our clients remain competitive in today’s complex retail marketplace.
Prior to joining CBX, Todd was Vice President of Marketing for Daymon Worldwide and ran their global design firm’s offices throughout the US, Japan, Hong Kong, and Latin America. Daymon was the world’s largest own-brand sales and marketing company, working with hundreds of retailers across 40 countries.
Prior to focusing on the retail side of the business, Todd led creative teams developing advertising, promotional, and direct response campaigns for clients like Citibank, Sony, ESPN, Castrol Oil, and Mouton Cadet wines.
Todd has published articles on private label branding for PLBuyer, Store Brand Decisions, and Progressive Grocer. He has also spoken at FMI, PLMA, and NACS about retail brand development and growth.
TOM ROWE
Head of Design,
OTHERWAY
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Tom Rowe is Head of Design at OTHERWAY, where he leads brand and packaging projects that blend strategic clarity with bold creative execution. With a deep focus on contemporary consumer culture, Tom works across CPG and lifestyle brands to build identities that feel distinctive, confident, and commercially effective. His work is defined by thoughtful storytelling, refined visual systems, and a sharp understanding of how brands live in the real world.
TO BE ANNOUNCED
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We design brands with the power to move people. Stirring emotions. Driving action. Understanding what matters to people and what’s memorable for them. Ultimately designing what brands stand for into how they stand out.
Luxury
Sébastien Servaire
PRÉSIDENT FONDATEUR & DESIGNER
Servaire & Co
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Sébastien Servaire est designer de formation.
Après plusieurs expériences dans les domaines du design et de la création à Paris et à New York, il fonde Servaire & Co, qu’il dirige avec passion depuis plus de 25 ans.
Rowena Curlewis
Co-founder & CEO.
Denomination
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Rowena is co-founder and CEO of leading drinks branding specialist Denomination. This female-owned and led agency has offices in Sydney, London, San Francisco and New York. Denomination works across the drinks industry for a broad cross-section of clients from boutiques to multinationals, and across all disciplines of branding design and innovation.
Now in its 23rd year, Denomination continuously pushes boundaries in a bid to capture consumers’ hearts. The agency is a leader within the drinks design industry in terms of driving sustainability, and has been certified Climate Neutral since 2021. Denomination has been awarded Global Design Agency of the Year a record seven times by Harpers Wine & Spirits, and - amongst the 350+ international awards that the agency has won - includes five coveted DBA Design Effectiveness Awards.
Rowena has a BA Communication from Charles Sturt University, an GMQ from AGSM UNSW, and is a GAICD. Outside of Denomination, Rowena sits on both profit and not-for-profit boards as a non-executive director.
Rowena’s insight, passion and knowledge about the drinks industry means she is a regular contributor to drinks, business and design press, and has judged, lectured and chaired panels in design, innovation and drinks branding.
Léo Breton-Allaire
Partner, Creative Director,
Caserne
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Léo is partner and creative director at Caserne. His role involves guiding teams and clients through identity-focused and applied design exercises. He has actively contributed to shaping brands both locally and internationally, including the Canadian Council for Refugees (CCR), Moment Factory, the Montreal Museum of Fine Arts (MBAM), the Montreal Museum of Contemporary Art (MAC), Orage, 2K Games, and many others. Over the past 12 years, his work has earned more than a hundred and fifty awards in various national and international competitions, including Art Directors Club, Type Directors Club, Dieline, Communication Arts, Advertising and Design Club of Canada, Applied Arts, and Idéa. Léo has participated in design workshops and conferences, such as Adobe Live in San Francisco, RDV Design and The Open House. In 2022, he chaired the design jury for Idéa Awards and co-founded Forum, an annual event dedicated to graphic design, featuring renowned international speakers such as Mirko Borsche, Elizabeth Goodspeed, and Andrea A. Trabucco Campos. In 2023 and 2024, Caserne was named ADCC Design Studio of the Year two years in a row, further solidifying its reputation for excellence in design. In 2024, Léo’s profile was selected for Parcours, an exhibition celebrating the 50th anniversary of the UQAM School of Design, which highlighted 50 graduates from the school since its founding in 1974. That same year, Léo was honored with the TDC Ascenders Award by The One Show in New York. The award recognizes emerging talent, with winners joining the prestigious and exclusive Type Directors Club—an esteemed community of creatives at the pinnacle of their craft.
This experience – working with diverse international clients across a variety of industries – has given him a unique perspective on all things branding, packaging and retail design as well as company culture.
Before joining Pearlfisher, Hamish worked at some of London’s leading design consultancies, partnering with brands such as Bacardi, Johnnie Walker, and Nike. For over a decade, Hamish has proudly called New York City home. Though he still (and always will) love and follow English football and rugby. He has a considerable fondness for typography and he’s a huge sneakerhead. You can usually find him wearing a new pair of Nike kicks while exploring the city or traveling the world.
Design for good
Dora Drimalas
Co-Founder,
Hybrid Design and Super7
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Hybrid Design
Hybrid Design is a full-service creative studio that specializes in creating exceptional brand experiences.
Through these premium experiences, longterm brand equity is born, giving clients a strong foundation on which to grow and reach their goals.
Specialties: Our services include: Advertising, Branding and Identity, Print and Collateral, Interactive, Retail and Environmental, Film and Video, Photography, Product Design, Packaging, Research and Strategy, Asset Development, Client Services, Production, Copywriting and Curation
Our clients include Nike, Apple,TED, United Nations Foundation, Lucasfilm, Starwood Hotels, Juxtapoz Magazine, Disney, and Sony.
Super7
Founded in 2001, Super7® is the premier pop-culture design house and producer of lifestyle-oriented collectibles, toys and apparel based in San Francisco.
Super7® harnesses the graphics, aesthetics and energy of our youthful obsession with science fiction, giant monsters, comic books, punk rock, skateboarding, robots and rebellion to build a unique and innovative business that crosses all categories and is not bound by traditional manufacturing boundaries.
Besides its own branded products, Super7 has also designed, manufactured, and distributed officially licensed programs for Teenage Mutant Ninja Turtles, Thundercats, GI Joe, Peanuts, Planet of the Apes movies, as well as for music legends Iron Maiden, the Misfits, and Run DMC.
Adam Vicarel
Co-founder & Creative Director,
Vicarel Studios
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Adam is a brand designer, lettering artist and mural painter who is obsessed with fusing the worlds of fine art and strategic design. In his personal work Adam infuses his love for travel and the outdoors into his typography, illustration and storytelling to create visceral experiences for his audience. That’s visceral, not Vicarel.
Adam enjoys donuts, whiskey, all things outdoors, trying to convince his niece that he’s not a monster and experiencing new cultures and conversations with people from around the world.
Chris Wilson
Founder & Creative Director
STCKMN
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Stckmn (pronounced "stickman") is an award-winning, one-man creative studio based in Glasgow, Scotland. Founded by Chris Wilson, a multidisciplinary designer with over two decades of experience in the creative industry and a BA (Hons) in Product Design under his belt. Stckmn partners with local and international businesses—from start-ups to established brands—offering an end-to-end, full-service approach, including branding, packaging, visualisation, and everything in between.
Brand Partnerships & Collaborations
Roy Fleeman
VP of Design,
Vacation
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Roy Fleeman, founder of the Atlanta-based Office Hours studio and VP of Design at Vacation®, was introduced to the world of creativity in the basement of his childhood home where his father would hand letter signs for small businesses. Inspired by this, mid 90s albums, and skateboarding t-shirts, he enrolled in the design program at a small college in Georgia to see if he could make a career out of graphic design.
After graduating, he bounced around a few small advertising and branding agencies. In 2014 Roy made the venture into starting his own agency. Since then Roy has worked on branding and packaging for an array of clients including Sony Records, Patagonia, the City of Atlanta and Vacation® Sunscreen. In 2023 he went in-house with Vacation®, where he’s now VP of Design. At Vacation® Roy leads the small design team in creating all of the company’s packaging and visuals.
Roy believes a key part of his work is trying to capture “a little bit of undesigned charm”, this might account for the timeless feel that infuses all of Office Hours work, with elements harking back to the simpler, less-digitized design of the late twentieth century.
Joshua Schwarber
Sr. Global Director of Design
The Coca-Cola Company
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Design leader working at the intersection of physical and digital consumer experience, focused on crafting holistic brand identities that connect strategy, story, with systems. Expertise in visual identity, product and packaging design, user experience, and solution architecture., anchored in a belief that great design should improve how people interface with the world, innovating along the way.
Adam Walko
Creative Director,
Safari Sundays
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Creative Director Adam Walko started his career as a commercial artist, but it was his passion for making products and the artistry behind them that drew him to the world of branding.
Since joining Safari Sundays 14 years ago, Adam’s savored silent sushi, two levels below Tokyo street level, smelled the obscurities of a Nordic fermentation lab, gasped at color spectrum of over 200 varietals of potatoes, and hoorah’d at the screeching of a ’66 Toyota Pick-Up Tokyo drifting around a hairpin turn.
Adam goes deep to give voice to every project with an unwavering commitment to craft a brand with the perfect taste, touch, sound and story it needs to come alive.
Startup Brands
Dehlia Hennessy Brown
Managing Director,
CENTER
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Passionate about brand building, client services and design operations, in 2015 I pivoted my career having held brandside roles at notable fashion brands to design project management, cutting my teeth at Pentagram on Paula Scher's team.
I am currently the Managing Director at CENTER design studio where I oversee and manage the successful collaborations with our client partners, our internal team and studio operations.
Jess Druey
Founder,
Whiney Baby
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Jess Druey is a trailblazing entrepreneur, tastemaker, and the founder of Whiny Baby—the California-sourced wine brand created to welcome a new generation into wine.
Born and raised in Bakersfield, California, with deep agricultural roots, Jess brings a modern, consumer-first perspective to the journey from vine to glass. At 22, a simple task—buying wine for a first date—left her overwhelmed and uninspired by the wine aisle. That moment sparked the idea for Whiny Baby, which she self-launched at 24 with no industry connections. From the beginning, Jess focused on reimagining not just the wine itself, but the entire wine-drinking experience—using innovative packaging, interactive design, and storytelling to make wine feel expressive, approachable, and rooted in connection.
Her vision resonated with young consumers, quickly establishing Whiny Baby as a cultural gateway for emerging drinkers. Jess has been recognized by Essence Magazine and DTC Newsletter, is the winner of Food Stars with Gordon Ramsay and Lisa Vanderpump, and was named to Forbes 30 Under 30.
Today, Jess serves as Founder & Head of Whiny Baby and Emerging Consumer Innovation Consultant at GALLO. Together, Jess and GALLO are ushering in the next chapter of WHINY, evolving the brand while staying true to its original mission: being the obvious entry point into wine through quality, creativity, and connection. Her work bridges traditional winemaking with next-generation consumer behavior—advancing the category through thoughtful design, innovative packaging, and elevated consumer experiences.Her approach to design is very focused on solving problems through custom lettering, typography, color and illustration. She believes in experimentation and diversity as a way of getting ahead of other people and brands. Considered one of the TDC 35 Ascenders of 2023, Nubia’s work has been recognized by the Latin American Design Awards, the Type Directors Club, Communication Arts, among others. Her clients include Adobe, Microsoft, Facebook, Chronicle Books, Airbnb, Wacom, Trader Joes, Lenovo, Edding, Johnnie Walker, American Greetings and Adidas.
Fred Hart
Principal,
Hart Brands
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Fred Hart is a brand consultant, creative director, and design strategist obsessed with building and studying CPG brands. Over the last decade, he's built a 30-person branding agency, transformed over 137 CPG brands, won an industry record 6 Designalytic Design Effectiveness Awards in the last six years. Fred attends 10+ industry tradeshows a year mapping out innovation and design trends as a guest editor with the Dieline. Fred has been entrusted by visionary founders and Fortune 500 companies to craft strategic design that moves businesses forward.
DIELINE Awards Concept
Sharon Werner
Founder / Creative Director
Werner Design Werks
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Sharon Werner is the Founder and Creative Director of Werner Design Werks, a Saint Paul, Minnesota-based design studio known for its thoughtful and authentic approach to branding. Since founding the studio in 1991, she has worked with clients ranging from Moët Hennessy and Mrs. Meyer’s Clean Day to Target Corporation, crafting brand identities and packaging that resonate both commercially and culturally.
Beyond her client work, Sharon is also an author and educator. She co-authored a series of children’s books, including Alphabeasties and Other Amazing Types and Alphasaurs and Other Prehistoric Types, which explore the expressive potential of typography in a playful and educational way.
Her work has been widely recognized, earning international acclaim and a place in the permanent collections of the Victoria and Albert Museum and the Cooper Hewitt Smithsonian Design Museum. She has also served on the board of directors for the Type Directors Club and has been actively involved in the design community, sharing her expertise through lectures and mentorship.
Sharon’s design philosophy centers on collaboration, curiosity, and the belief that brand storytelling should be as engaging as it is strategic. Through Werner Design Werks, she continues to push the boundaries of visual identity and branding, creating work that is both timeless and distinctive.
Monica Schlaug
Associate Chair, Graphic Design BFA / Professor
Art Center
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Monica Schlaug is a creative leader and educator who currently serves as the Associate Chair of the Graphic Design BFA degree at ArtCenter College of Design. Additionally, she teaches package design and brand identity courses at both the undergraduate and graduate level, with a focus on design system development, sustainable materials and methodologies, and increasingly, consideration and exploration of AI tool integration in designers’ current and future workflows.
Her role at ArtCenter builds on her extensive professional career, which has included independent, agency, and in-house designer and director roles, including Creative Director of AdamsMorioka and Senior Design Director of the in-house creative team at John Paul Mitchell Systems (Paul Mitchell haircare brands).
Mentorship is core to Monica’s design and career philosophy. She is most fulfilled when helping others build and succeed in their design careers, whether they are her students or her professional team members.
Laura Carrick
Growth Director
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Laura is a Growth Director based in New York and a self-proclaimed high priestess of all things beautiful and business. With over a decade of experience across growth, marketing, business development, and design, she has worked both in-house and agency-side to build culturally resonant, commercially effective brands, as well as help shape the next generation of design talent.
Her background includes roles at Shillington Education, Jones Knowles Ritchie, and Blurr Bureau, partnering with everyone from early-stage founders raising capital to globally established CMOs driving category leadership.
When she’s not buried in Figma decks or using too many emojis in emails, you will find her hunting for good coffee, at the cinema or a bookstore, or bouncing around at live gigs.