CPG Packaging Awards 2027
CPG PACKAGING AWARDS
FOR BRANDS, FOUNDERS,
AND IN-HOUSE TEAMS.
Enter the global awards built for consumer packaged goods. For CPG brands, in-house design teams, founders, and agencies competing for the most respected packaging design credential in the world.
Built for CPG
PACKAGING IS
THE FIRST SALES PITCH.
For CPG brands, packaging is often the first sales pitch, the retail differentiator, and the investor-facing proof that a product is ready for the shelf. The DIELINE Awards gives brands, founders, and in-house teams a globally recognized packaging design credential — judged against the best consumer packaging in the world.
Unlike broad design competitions, the DIELINE Awards is dedicated to consumer packaging, CPG design, brand systems, structural packaging, sustainability, and the commercial realities of products on shelf.
What We Recognize
WHAT WE RECOGNIZE.
Food
Snack, pantry, frozen, fresh, confectionery, bakery, sauces, condiments, pet food, and better-for-you brands.
Beverage
Non-alcoholic, RTD, functional drinks, coffee, tea, hydration, wellness beverages, and premium drinks packaging.
Beauty & Personal Care
Skincare, hair, color cosmetics, body, fragrance, supplements, wellness, and sexual health.
Home, Shopping & Other
Household, cleaning, retail, e-commerce, and consumer products beyond food and beauty.
Sustainable Design
Lifecycle, materials, end-of-use, and packaging engineered for circular and lower-impact systems.
Plastic Free Innovation
Material breakthroughs that meaningfully eliminate plastic. Presented in partnership with A Plastic Planet.
Brand Identity Systems
Scalable, multi-SKU packaging systems with consistent brand expression across an entire portfolio.
In-House
Packaging created by internal brand or company design teams, across any eligible market.
Emerging Brands
New market entrants, indie brands, challenger brands, and early-stage portfolio launches.
Designalytics Effectiveness
The only packaging award based on actual retail sales data. Free to enter.
DIELINE Awards 2027
JUDGED BY
THE WORLD'S BEST.
A global jury of packaging design experts, brand leaders, creative directors, and CPG innovators. Every entry reviewed by specialists in the relevant category.
Meet the Jury →Why Enter
WHY CPG BRANDS
ENTER.
Retail Credential
A DIELINE Award is the credential retailers, buyers, and investors recognize — proof your packaging meets the world's highest standard.
Editorial Coverage
Winners are featured on DIELINE.com, the world's most visited packaging platform, in front of the people who specify, buy, and brief packaging design.
Global Industry Reach
Past DIELINE Awards coverage has extended across DIELINE, social, industry press, and packaging/design media — including outlets like Adweek, PRINT, Brand New, BXP Magazine, Core77, Designboom, Packaging World, and Packaging Europe — alongside DIELINE's 200K+ Instagram audience.
Enter Directly — No Agency Required
Brands and in-house teams can enter their own work directly. No agency partner required. No special pleading.
FAQ
FREQUENTLY ASKED.
Can CPG brands enter directly without an agency?
Yes. The DIELINE Awards is open to CPG brands, founders, in-house teams, agencies, studios, independent designers, and students. Brands can enter their own packaging work directly, with or without an agency partner.
Are food and beverage packaging projects eligible?
Yes. Food and beverage are two of the largest entry categories. See Food Packaging Awards and Beverage Packaging Awards for the full scope.
Are beauty and personal care packaging projects eligible?
Yes. See Beauty & Wellness Packaging Awards for the full subcategory breakdown.
Can startups and emerging brands enter?
Yes. The Emerging Brands category was built specifically for indie brands, challenger brands, and early-stage portfolio launches. See Packaging Awards for Startups.
ENTER THE
WORLD'S BEST.
Now open through February 2028. Celebration Flash rates available through May 31 across Professional, Independent Studio, and Concept & Student tiers.